Email marketing is one of the oldest yet most effective ways of digital marketing. Email marketing is ranked as the most effective marketing channel. What is email marketing? It basically is sending promotional messages to your target and potential audience to generate leads and increase sales in mass quantities. The question still remains – how do you stand out of the millions of emails sent to people everyday for the sake of advertisement?
This is where you have to make sure that you use your skills and come up with such a message or advertisement that compels your audience to look at you while randomly going through their inbox messages. Email marketing is quite beneficial for your business to flourish because it affords you direct access to your audience and gives you more control. Email marketing is something in which you do not lose anything, as your marketing campaigns can scale without compromising your resources or quality.
EMAIL MARKETING STRATEGIES
Let us have a look at some of the best email marketing strategies to get your business thriving –
1. PERSONALIZE YOUR EMAIL
Email marketing is all about building a relationship with your recipient. Don’t use the recipient’s personal name when sending them a message. Rather personalize your message without using their actual name. It gives them a sense of familiarity and security. Do they know you? No. Still, if your email pops up, they will are sure they read it because of your personalization.
The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. It takes little knowledge or relationship to place someone’s name in your greeting. It shows far greater care to send personalized email that is specific to a recipient’s needs and history.
2. SUBJECT LINES
The most crucial part of any email is the length of its subject. It can either be 40-50 characters long or even 70-80 characters long. How to decide the length then? Well, it is quite easy. The subject length of your email depends upon the content of your email message that you are sending as an advertisement.
Conversely, subject lines 70 characters and up tested to be most beneficial to engage readers in clicking through to the content, and subject lines 49 characters and below tested well with open rate. Either way, a helpful email strategy is to squeeze out more words or cut back just a bit to avoid that 60 to 70 character zone.
3. THE BEST TIME TO SEND YOUR EMAIL
This is the most obvious factor that has to be kept in mind whenever sending an email. The time matters the most. Usually it is said that marketing is done during business hours i.e. 9 to 5, but according to a research, most emails are opened by people from 8.00 PM to midnight.
Inbox crowding and the deployment times of other marketers go hand-in-hand; if your email goes out when few others do, it stands a greater chance of getting noticed. So quick, start sending between 8:00 and midnight before everyone else catches on. Also, it is advisable to send most of your marketing emails on the weekends. Though it is suggested to post emails after 8 PM to midnight, when done on weekends, it will give better results.
4. ORGANIZE GIVEAWAYS IN THE EMAIL
Who does not love something that is given completely free of cost? In the same way, consumers love a free template. Provide the audience with something that catches their attention at the earliest. It can be a book, a keychain, or anything that seems ordinary but useful. In this manner, you are not only creating a sense of curiosity amongst your consumers but also keeping them hungry for more.
Even if they do not have enough time on their hands to open every email in their inbox, they will surely open yours if there is a giveaway involved. So, organize your giveaway in an appealing manner and email it to your audience and wait for enthralling results.
5. RE-ENGAGE YOUR AUDIENCE
Of all the people that are on your email list, which can be really huge, almost two-thirds of those people are probably inactive and ignore your messages. What should be done with those inactive audiences? Re-engagement through engaging messages can be the first step for reviving those two-thirds of people.
You can start off by having a catchy subject to your email and then explaining in the email that they can still check out your website and show interest in your services and products and if they are not going to they can unsubscribe. This way, you can keep account of all the people that can be considered your leads and also the ones that cannot.
Just like science, even marketing is all about doing experiments. If you do not let your wings out and try something new, you will never be sure of getting the ultimate results. In order for you to plan successful marketing for your website and business, you need to take a risk which will prove to be worth it.