Kalim Store
Case Study
OVERVIEW
Kalim Stores is a well-known brand in the retail printing sector. It started as a one-stop cartridge shop in 2007 and since then it has expanded into a multi-pronged business that offers various kinds of printing solutions.
RESULTS
As a result, we were able to achieve more customers ranging from B2B and B2C, as well as increased traffic. We were also able to achieve higher rates of conversion in terms of order and smoother customer service by digitizing their business.
+31,542
Monthly Traffic
+547,043
Pageviews
12053+
Orders Delivered
38
Keywords in Top 10 Google Ranking
+3246
Contact Form Submissions
+345,298
Sessions
Problems
Our client needed a clean and effective website that carried out their ecommerce needs as well as helped them with some clever digital marketing necessities.
Solutions
We developed a comprehensive website which acted as the online footprint of their physical stores, replicating the ease of purchasing the brands’ offerings and also keeping oneself in-the-know about the latest innovative product in the printing world.
A selection of features used
Live Order Notifications
Custom Checkout
Email Integration Mailerlite
Email Marketing Automation
Auto Shipment Tracking
Order SMS Notification
Mobile Application
Promotion pop-up
Product GTIN Integration
Google Merchant Shopping Center
Ads Integration
Smart Cash on Delivery
Weight Based Shipping
A selection of features used
Live Order Notifications
We added this plugin so that our client can show their customers what their most recent orders have been, what has been the most popular and which ones have gotten the highest ratings. This is an efficient sales tactic because it increases conversion rates, creates buzz and curiosity around a certain product and creates brand awareness.
Custom Checkout
This plugin aids in styling the checkout page without changing the theme. We decided the keep the checkout extremely functional and frills-free to remove distractions, with the red and blue brand colours being the only design element present.
Email Integration Mailerlite
A popular web service across our clientele, integrating this software automates the process of gathering emails from the website forms and sending them to mailerlite to design email campaigns.
Email Marketing Automation
A powerful digital marketing tool that will help Kalim Stores send the right email to the right customer at the right time, saving costs, time and energy, with more targeted sales and customer retention.
Auto Shipment Tracking
Live tracking of the shipment process
Order SMS Notification
A post-purchase necessity that drives up the value of the brand for the customers and helps maintain the reliability of the brand.
Mobile Application
We also developed a mobile app, targeted towards loyal and regular customers who may need a smoother and mobile-friendly ecommerce experience.
Promotion pop-up
Will help Kalim promote their best-selling or their latest products, offers or discounts. This enables more conversions and sales for our client.
Product GTIN Integration
A GTIN is basically your product’s unique identification number. We decided to integrate the GTINs of their products into their ecommerce sites in order to rev up their SEO rankings, improve their product catalogues and increase sales.
Google Merchant Shopping Center
We also set up their account in Google Merchant Shopping Centre to fully digitise their establishment, and to further its efficacy, we added the plugin in the website. Now Kalim Stores will easily be able to access all the merchant solutions that Google has to offer.
Ads Integration
A crucial part of any online business, this was an important element for our client as any sales funnel activity or website traffic generation efforts will fall flat without it.
Smart Cash on Delivery
This plug-in is a reliable and automated plug-in that makes the management of COD-based orders easier. It comes with various customizations and features that minimizes the risks and randomness involved in COD orders.
Weight Based Shipping
We went for this shipping method option for our clients because of the nature of their business. With products such as printers and scanners, weight-based shipping aids a fairer pricing model for all the parties involved in the sales pipeline.
