Luza Store
Case Study
OVERVIEW
Luza Store is a jewellery brand that first set foot in the fashion retail business in 2012. They have customers from India and all over the world, to whom they have been delivering high-quality, locally-sourced artisanal craftsmanship for a decade. Apart from cutting-edge quality and trendy-ness, they also give special emphasis on customer experience.
RESULTS
The fruit of our efforts reflected in higher conversion rates and website traffic.
+31,542
Monthly Traffic
+547,043
Pageviews
2 minutes and 18 seconds
Average Time on Page
+88,600
Clicks
+3246
Contact Form Submissions
+345,298
Sessions
Problems
They wanted a website that reflected their brand values and the business mantra they stand for, which is beauty, luxury and customer delight.
Solutions
We came up with simple yet effective ecommerce integrations that would give their online store the ultimate leg-up among their competitors through a smooth shopping experience.
A selection of features used
Facebook Integration
Google Merchant Shopping Center Ads Integration
Custom Filter
Custom Product Grid
Wish list
Auto SMS
Cross-sell Product
A selection of features used
Facebook Integration
For purposes of outreach, marketing, and sales, clients like Luza Stores, must have Facebook integrated onto their website.
Through cross-promotion, integrating Facebook into your website increases engagement on both platforms.
Google Merchant Shopping Center Ads Integration
We also set up their account in Google Merchant Shopping Centre in order to fully digitise their firm, and we added the plugin to the website to boost its efficiency. Now, all of Google’s merchant solutions will be easily accessible to Luza.
Custom Filter
Custom filters allow the users to make filters on their own, anywhere on the page. This essential plugin enables Lisa Store to add and modify filters in their online store, which can be used by their target audience when they are shopping for their desired product.
Custom Product Grid
We designed the custom grid for some of their featured products as it stylishly delivers cohesiveness, and also makes it easy for the customer to add newer content later when they want it.
Wish list
The Wishlist plugin helps your customers create and edit wishlists, save wishlists, and add them in the cart before checkout.
It’s a brilliant and elegant way of bringing back customers, increasing purchases and keeping them hooked to your online store.
Auto SMS
This feature is a godsend for businesses like Luza Store, who have customers across the globe. It automates all SMS alerts and notifications for all their business requirements ranging from sending check-out reminders to executing drip campaigns.
Cross-sell Product
Cross-selling is the art of selling products related or similar to the products that the customer is buying at the time of their checkout. It’s a popular promotional tactic that helps fashion brands like Luza to optimize their sales revenue. This feature enables our client to cross-sell their products with their customized theme template.

