Since one of our key goals was to make online shopping a smooth experience, we included a mega menu option, which lets the customer see all their options in one go. The options too, are organized in terms of brand names, so that our client’s customer base checks out with a purchase as effortlessly as they checked in.

We also did a custom grid where a visitor could see all the brands and brand models that were available in the online store alongwith a detailed preview of what they all looked like. This was done to keep our client’s user experience on-par with the high standards set by competitive ecommerce companies.

Since most online shoppers, particularly people looking for protective equipment for their devices, have very specific requirements, a good landing page becomes critical in driving website traffic. To attract such customers, we crafted landing pages (usually about 1 product) with clear call-to-actions. The idea was to keep it as simple as possible while providing the information a customer may need to make a purchase.

To further expand on the idea of linking Premium Shieldz’ digital marketing strategies into their website, we also integrated their shopping ads from Google Merchant Centre within their site. With this feature, our client would be able to sync all of their products to Google, promote them with ad campaigns and even analyse performance metrics — all from their web store.

The discount rules page gives the client’s customers all the information they need on the discount policies and offers.