Red Rhino Traders
Case Study

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OVERVIEW

Red Rhino Traders, our Kenya-based brand, specialize in offering a wide variety of lifestyle products, ranging from electronics to cookware to personal care, the best of brands such as Phillips, Sandisk, Founded in 2015, it was built around the philosophy of Furaha ya Wananchi (people’s happiness). MyRedRhino not only delivers a variety, but also durability, safety and convenience.

RESULTS

The results of our efforts exceeded everyone’s expectations. We saw more customers visiting the website, app downloads, new as well as repeat customers.

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+31,542

Monthly Traffic

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+547,043

Pageviews



2 minutes and 18 seconds

Average Time on Page



+88,600

Clicks



+3246

Contact Form Submissions



+345,298

Sessions

Problems

Our client’s deliverables are very varied and extensive. Additionally, they also prioritize customer satisfaction, user-friendliness and reliability. They also wanted to integrate their digital marketing efforts in order to increase their conversion rates and website traffic.

Solutions

We came up with end-to-end services to deliver on Red Rhino’s pain points. For instance, building a mobile application, landing pages, Woocommerce brand integration, and many more.

A selection of features used

Channel Site Order Tracking Plugin

This plugin allows our client to easily keep track of all the orders of items from one place. It enables smooth order and shipment management by giving tracking updates and tickets.

Mobile Application

We also developed a native app that’s compatible with both iOS and Android devices in order to acquire more customers and repeat purchases. Apps have better UI than websites on mobiles, therefore, we designed one for our client to attract customers who primarily shop through their smartphones.

Newsletter Email Integration

We built the website with an email newsletter plugin because our client wanted to support their customer retention activities and increase brand loyalty.

Email Marketing remains a reliable method of converting potential customers into sales and contributing to customer education.

An email newsletter plugin optimizes your email marketing campaigns by automating a number of processes.

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Landing Page For Facebook Promotion

Landing pages do wonders for a business. Landing pages, for those who are uninitiated, are the pages you land on after clicking on the ad you saw on Facebook. You can create a landing page for any call-to-action. For our client, we primarily created landing pages for their product advertisements on Facebook. With the help of this feature, Red Rhino’s customers can click on the ad from Facebook, land on the specific product page and checkout of the site after making a buying decision.

Facebook Integration

Facebook is a must-have for clients like MyRedRhino for marketing, sales and outreach purposes. Integrating Facebook onto your website helps increase the engagement on both the channels through cross-promotion.

Google Merchant Shopping Center Ads Integration

In order to fully digitize their business, we also set up their account in Google Merchant Shopping Centre, and we put the plugin to the website to increase its effectiveness. Now Kalim Stores will be able to simply access all of Google’s merchant solutions.

Woo Commerce Brand Integration

Our client’s customers give a lot of importance to a product’s brand, and that plays a big role in sales conversions. This integration helps you to create an unlimited number of brands in your platform, upload logos and other identifiables, and display them in product pages.

Phone Orders

The website’s end users were able to place their orders over the phone thanks to this straightforward but crucial integration. This modest step in the correct direction has had a significant impact on improved orders and sales conversions as well as higher customer satisfaction because the procedure makes the experience incredibly
seamless.

Custom Email

The fully customizable email templates plugin will allow our customer to select their template design, add their unique brand logo and colours, and modify headings and footers to meet their specific requirements.

By using modifiable templates, our client saves a tonne of time and ensures that all of their communications are relevant and targeted.

Order Export

This smart feature will allow MyRedRhino to export all of their order data in various common formats such as CSV, XLS, XML and JSON. Moreover, you can also rename labels, reorder columns, execute bulk operations of such data exports and apply relevant filters.

The order Export itself contains a plethora of information such as summary order details, customer details, and information about the product.

This is a great tool for any business if they use third-party dropshippers, or want to analyse their order data for some insights.

Product Sale Report

In order to deepen their knowledge about product performance and sales funnels, we integrated a plugin that helps you generate a report by adding/deleting products by applying a range of filters and sorting options.

This is a key feature that helps our client in making business decisions, monitor sales, forecasting, sales strategy, inventory management and accounting.

Abandoned Cart Recovery

For clients like MyRedRhino, abandoned carts mean loss of sales. Our team decided to deploy a plugin that best optimized the recovery of abandoned carts for their online store.
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SMS WhatsApp Notification

This feature helps a business to send order updates or other kinds of notifications directly to customers’ WhatsApp from their website. One can also use multiple gateways at once to target customers in different geographical locations, and schedule whatsapp newsletters.
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Custom Thank You Page

Our client tries to go beyond customer satisfaction and aims for customer delight. That was included in our brief too. For that purpose, we devised a customizable thank you page that our client can modify as per their needs. Now our client is free to choose themes, include important details or share special offers.

A selection of features used

Channel Site Order Tracking Plugin

This plugin allows our client to easily keep track of all the orders of items from one place. It enables smooth order and shipment management by giving tracking updates and tickets.

Mobile Application

We also developed a native app that’s compatible with both iOS and Android devices in order to acquire more customers and repeat purchases. Apps have better UI than websites on mobiles, therefore, we designed one for our client to attract customers who primarily shop through their smart phones.

Newsletter Email Integration

We built the website with an email newsletter plugin because our client wanted to support their customer retention activities and increase brand loyalty.

Email Marketing remains a reliable method of converting potential customers into sales and contributing to customer education.

An email newsletter plugin optimizes your email marketing campaigns by automating a number of processes.

Landing Page for Facebook Promotion

Landing pages do wonders for a business. Landing pages, for those who are uninitiated, are the pages you land on after clicking on the ad you saw on Facebook. You can create a landing page for any call-to-action. For our client, we primarily created landing pages for their product advertisements on Facebook. With the help of this feature, Red Rhino’s customers can click on the ad from Facebook, land on the specific product page and checkout of the site after making a buying decision.

Facebook Integration

Facebook is a must-have for clients like MyRedRhino for marketing, sales and outreach purposes. Integrating Facebook onto your website helps increase the engagement on both the channels through cross-promotion.

Google Merchant Shopping Center Ads Integration

In order to fully digitize their business, we also set up their account in Google Merchant Shopping Centre, and we put the plugin to the website to increase its effectiveness. Now Kalim Stores will be able to simply access all of Google’s merchant solutions.

Woo Commerce Brand Integration

Our client’s customers give a lot of importance to a product’s brand, and that plays a big role in sales conversions. This integration helps you to create an unlimited number of brands in your platform, upload logos and other identifiables, and display them in product pages.

Phone Orders

The website’s end users were able to place their orders over the phone thanks to this straightforward but crucial integration. This modest step in the correct direction has had a significant impact on improved orders and sales conversions as well as higher customer satisfaction because the procedure makes the experience incredibly
seamless.

Custom Email

The fully customizable email templates plugin will allow our customer to select their template design, add their unique brand logo and colours, and modify headings and footers to meet their specific requirements.

By using modifiable templates, our client saves a tonne of time and ensures that all of their communications are relevant and targeted.

Order Export

This smart feature will allow MyRedRhino to export all of their order data in various common formats such as CSV, XLS, XML and JSON. Moreover, you can also rename labels, reorder columns, execute bulk operations of such data exports and apply relevant filters.

The order export itself contains a plethora of information such as summary order details, customer details, and information about the product.

This is a great tool for any business if they use third-party drop shippers, or want to analyse their order data for some insights.

Product Sale Report

In order to deepen their knowledge about product performance and sales funnels, we integrated a plugin that helps you generate a report by adding/deleting products by applying a range of filters and sorting options.

This is a key feature that helps our client in making business decisions, monitor sales, forecasting, sales strategy, inventory management and accounting.

Abandoned Cart Recovery

For clients like MyRedRhino, abandoned carts mean loss of sales. Our team decided to deploy a plugin that best optimized the recovery of abandoned carts for their online store.

SMS Whatsapp Notification

This feature helps a business to send order updates or other kinds of notifications directly to customers’ WhatsApp from their website. One can also use multiple gateways at once to target customers in different geographical locations, and schedule whatsapp newsletters.

Custom Thank You Page

Our client tries to go beyond customer satisfaction and aims for customer delight. That was included in our brief too. For that purpose, we devised a customizable thank you page that our client can modify as per their needs. Now our client is free to choose themes, include important details or share special offers.