Omnichannel Commerce Transacting across numerous channels, such as markets, social networks, and retail stores, is referred to as omnichannel retailing. An omnichannel marketing strategy enables businesses to provide a uniform and smooth customer experience among all...
Digital Marketing The term digital marketing was introduced in 1990 but gained its powerful impact after the evolution of the mobile era. Every working individual is expected to be engaged with at least the fundamentals of digital marketing in a world where over 170...
Affiliate Marketing: In the affiliate marketing advertising model, a business pays external sources to send customers or leads to its goods and services. It is the procedure through which an affiliate receives a commission for promoting the products of another...
Why Does Authenticity In Marketing Matter? Your website’s SEO is the most important thing that you have to worry about. Creating a successful website is as important as taking care of its ranking. The skyscraper technique lets you boost your SEO like no other...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Games, apps, and interactive content keep your audience engaged with your brand. Gamification in digital marketing is a concept many brands are integrating into their...
