Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. It gives you another tool when it comes to driving sales and enhancing brand...
Omnichannel Commerce Transacting across numerous channels, such as markets, social networks, and retail stores, is referred to as omnichannel retailing. An omnichannel marketing strategy enables businesses to provide a uniform and smooth customer experience among all...
Digital Marketing The term digital marketing was introduced in 1990 but gained its powerful impact after the evolution of the mobile era. Every working individual is expected to be engaged with at least the fundamentals of digital marketing in a world where over 170...
Why Does Authenticity In Marketing Matter? Your website’s SEO is the most important thing that you have to worry about. Creating a successful website is as important as taking care of its ranking. The skyscraper technique lets you boost your SEO like no other...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Games, apps, and interactive content keep your audience engaged with your brand. Gamification in digital marketing is a concept many brands are integrating into their...
Email marketing is one of the oldest yet most effective ways of digital marketing and thats why you need email marketing strategies to pull up your business. Email marketing is ranked as the most effective marketing channel. What is email marketing? It basically is...
Your brand may stand out from the crowd with the help of content marketing. It can improve your search engine ranking, establish your authority, foster trust, and ultimately increase your revenue. With the help of content marketing, you can create a stimulating...
Why Business Needs Website? Every Business big or small wants to showcase its products and services, and it is impossible to reach a large audience with word of mouth or written pamphlets. Website makes the work easier for you. It allows you to reach people anywhere...
Guerrilla marketing is a marketing field that uses unconventional tactics to promote a product or brand. Brands can hold guerrilla marketing campaigns online, offline, or with a mix of both. Because of its complexity, it’s hard to define the term guerrilla marketing....
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Consumers treat businesses that try to perform inauthentic marketing with disdain, and modern cancel-culture can lead to massive PR disasters. If you...
SMS Marketing: SMS marketing is a quick and convenient way to connect with your clients. You can learn more about your customers without having to spend a lot of money on market research. SMS or text messages have existed since 1992 when the first ever message was...