Why Business Needs Website? Every Business big or small wants to showcase its products and services, and it is impossible to reach a large audience with word of mouth or written pamphlets. Website makes the work easier for you. It allows you to reach people anywhere...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Games, apps, and interactive content keep your audience engaged with your brand. Gamification in digital marketing is a concept many brands are integrating into their...
Why Does Authenticity In Marketing Matter? Your website’s SEO is the most important thing that you have to worry about. Creating a successful website is as important as taking care of its ranking. The skyscraper technique lets you boost your SEO like no other...
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. It gives you another tool when it comes to driving sales and enhancing brand...
Guerrilla marketing is a marketing field that uses unconventional tactics to promote a product or brand. Brands can hold guerrilla marketing campaigns online, offline, or with a mix of both. Because of its complexity, it’s hard to define the term guerrilla marketing....
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Consumers treat businesses that try to perform inauthentic marketing with disdain, and modern cancel-culture can lead to massive PR disasters. If you...
Email marketing is one of the oldest yet most effective ways of digital marketing. Email marketing is ranked as the most effective marketing channel. What is email marketing? It basically is sending promotional messages to your target and potential audience to...