Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Games, apps, and interactive content keep your audience engaged with your brand. Gamification in digital marketing is a concept many brands are integrating into their...
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. It gives you another tool when it comes to driving sales and enhancing brand...
Values-Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one. In fact, consumers now name “authenticity”, or being true to a brand's values, as the most important factor in the...
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Consumers treat businesses that try to perform inauthentic marketing with disdain, and modern cancel-culture can lead to massive PR disasters. If you...
Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? We don’t need to tell you that increasing brand awareness is a tough undertaking....
Brand awareness has always been an area of confusion and complication for many companies and websites. Brand awareness is embedding your brand into a consumer's lifestyles and their purchase habits to such an extent that the consumers don't have to think twice before...