Values-Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one. In fact, consumers now name “authenticity”, or being true to a brand's values, as the most important factor in the...
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Consumers treat businesses that try to perform inauthentic marketing with disdain, and modern cancel-culture can lead to massive PR disasters. If you...
Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? We don’t need to tell you that increasing brand awareness is a tough undertaking....
Brand awareness has always been an area of confusion and complication for many companies and websites. Brand awareness is embedding your brand into a consumer's lifestyles and their purchase habits to such an extent that the consumers don't have to think twice before...