Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? We don’t need to tell you that increasing brand awareness is a tough undertaking. But we can tell you something you might not know: there are some realistic strategies you can implement to increase brand awareness.
These strategies have not only been tried and tested by companies worldwide, but they’re surprisingly easy to implement.
- Brand awareness is powerful because it helps audiences understand, recall, and become comfortable with your branding and products. If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.
- Brand awareness is often seen as the first stage of the marketing funnel. By creating brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the research and decision-making processes, and eventually the buying process.
- Brand awareness among your audience and the general public doesn’t happen overnight. It also doesn’t happen from a simple advertisement or marketing campaign. Strong brand awareness is a result of multiple simultaneous efforts that extend beyond trying to get paying customers.
7 TIPS TO INCREASE BRAND AWARENESS
Here are some ways to establish a solid brand awareness foundation and make a lasting impact with your audience:
1. INFLUENCER MARKETING STRATEGY
Inviting influencers into your niche is a great way to increase brand awareness and hopefully drive sales. When influencers have an established audience that knows and trusts them, once they mention your product(s) and discuss your brand in their content, those mentions will expand your reach and increase people’s awareness of your product. Companies can also offer to sponsor influencers at an event and even use them as spokespersons for their brand and products.
2. SEO RESEARCH
Researching SEO strategies related to your niche, products or services can help you increase brand awareness. This research will set you apart as an expert and leader in your industry. High search engine rankings will do wonders for your brand awareness. Not only will your brand be easier to find, but the higher you rank, the more credible your brand will be in the eyes of your audience.
To raise awareness of your brand, you’ve got to be social. Post on social media about things unrelated to your product or services. Interact with your audience by asking questions, commenting on posts, or retweeting or sharing content you like. Treat your social accounts as if you were a person trying to make friends, not a business trying to make money. Introvert or extrovert, outgoing or quiet, all humans benefit from social contact and spending time with one another. It’s how we stay connected, learn new things, and become known by others.
4. IMPLEMENT SHARING FACILITIES
Whatever your industry, product offering, or marketing strategies, make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable. If someone sees that a friend or family member is recommending a product or service, they’ll take notice of that product and brand. It’s about interacting with your audience in ways that don’t only ask for money, participation, or loyalty.
5. PARTICIPATE IN BRAND PARTNERSHIPS
If you’re looking to increase your brand awareness, chances are other like-minded brands are looking to do the same, right? Linking up with another brand does more than just combine both companies’ reaches; it also builds trust among both audiences. This way, it becomes quite easy and efficient for you to increase brand awareness and let people know about the services and products that you have to offer along with the other company.
6. ORGANIZING GIVEAWAYS
Looking to spread awareness for your brand is not the time to ask people to cough up cash. Instead, giving them a taste of what you have to offer without the commitment of payment can help you build brand and increase awareness. If you offer a subscription service, this could come in the form of a free trial. If you offer a product, this could come in the form of free samples. Nevertheless, people will know what you have to offer if you let them get a taste of it.
You may like to know more on Giveaways: 6 Tips To Create A Successful Giveaway!
7. NATIVE ADVERTISING
Employing native advertising is one of the most effective ways of increasing brand awareness and winning over new customers. Since they fit right into their surrounding content and borrow credibility from their host publishing sites, native ads help you reach people where they’re already reading and engaging. The allure of native ads is easy to see. They’re non-intrusive, easily scalable, and customizable with relevant messaging.
SUMMING IT ALL UP
Building brand awareness doesn’t have to be as daunting as it might seem. Brand awareness is important because it helps people remember your products and your mission. Finally, it’s important to remember that brand awareness isn’t “one and done.” Keep testing new strategies to see what makes the biggest impact.
If you want our team to help you get started with branding and find out what is best for you, just book a call.