Giveaways have always been a very clever marketing strategy for businesses all around the world. With a solid plan and the right set of tools, you can leverage the power of giveaways to reach your objectives on social media and beyond. However, there are some who remain confused about the tricks and ways of creating a successful giveaway. A lack of tools and a strategic plan make building successful campaigns tricky. You don’t have to worry at all! We will be discussing some expert tips to make your giveaway the best.
WHY GO FOR GIVEAWAYS?
Consumers always look for instant gratification, happy and feel-good emotions and a chance to win at something. You are providing them with just the right thing by creating a successful giveaway. This is how your company witnesses significant and absolute results. Giveaways are meant to appeal to basic human emotions and strike a chord that encourages entries.
Thus, giveaways are beneficial to the company for a number of reasons, the primary reasons being
- COMMUNITY BUILDING
- BRAND AWARENESS
- INCREASED SALE AND SUBSCRIBERS
THIS IS HOW YOU CREATE A SUCCESSFUL GIVEAWAY!
You cannot create a successful giveaway by accident. Instead, each giveaway is the result of a communication strategy that includes powerful attention getting campaigns. It is not just the picking of a prize that makes a giveaway successful, but having a solid strategy that entails pre-planning with the help of giveaway makers and that emphasizes promotion. These are some of the professional tips that you don’t want to miss when creating a successful giveaway –
1. START WITH A COMPACT GOAL
Before you select your audience or pick a prize or create a giveaway, what is of utmost importance is the objective. Your objective can include increasing your email, SMS and WhatsApp list and/or boosting your brand awareness. The reason you should create a giveaway wherein the participants are required to provide you with an email address is because you’ll improve your brand engagement and visibility tenfold.
2. SET A SPECIFIC TIME FRAME
Give your consumers a specific starting and ending date that includes an exact and explicate time, for instance 11.59 PM or something as such. This helps in eliminating questions about the collection of the last entry. It also appeals to the customers as a result of Fear Of Missing Out (FOMO) mind-set, which piques their interest in your giveaway. So, when there is limited time and scarcity for the consumers, it usually results in the prize being highly desirable.
3. JACKPOT ON A NATIONAL EVENT OR HOLIDAY
By incorporating a local or national event in your giveaway theme, you will broaden your reach in a great manner. The goal is to think like your fans and then help them with their holiday challenges. Thus, by creating a giveaway around a popular event or holiday, you have a greater chance of it being viral. You can use holiday specific hashtags, or create images that boost both your brand and your theme.
4. CHOOSE A PRIZE COMPLEMENTING YOUR BRAND
The best contests have prizes that tie directly back to the company itself. So, instead of choosing an old prize, choose the one that increases brand awareness so that the entrants associate the award with your company. It is important and essential to align your prizes with your brand, because you can’t sell fishing gear and gift your participants an iPad.
5. PLAN A PROMOTION STRATEGY
It is not possible to run a successful giveaway without developing a plan for its promotion. Once you are done preparing your giveaway, share it on all the social media platforms as many times as possible. This way, you’ll meet your objectives by creating platform specific posts and images to promote your giveaway. Doing so ensures that you are following the best practices, in turn increasing your impressions.
6. COME UP WITH A POST GIVEAWAY PLAN
Do not stop after a successful giveaway, it does not end here! What you can do however is keep boosting your brand awareness by showing the human side. Let the world and the participants know who the winner is and what they have achieved.
PROMOTING YOUR GIVEAWAY
The primary strategy for creating a successful giveaway is how you plan on promoting it. Decide a theme that ensures a broadened reach and captures the attention of whoever is watching your giveaway post. Try to keep the prizes captivating to let the participants feel that they need to win it at any cost. Make sure your giveaway prize matches the brand to keep an enthusiastic and exciting feeling amongst the entrants.
WRAPPING IT UP
Running a successful giveaway can prove to be quite tricky and tough. However, with the correct set of tools and strategy, you can host the best giveaway that captivates the eyes of audience and in turn becomes quite beneficial for you.