Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. It gives you another tool when it comes to driving sales and enhancing brand...
Values-Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one. In fact, consumers now name “authenticity”, or being true to a brand's values, as the most important factor in the...
Guerrilla marketing is a marketing field that uses unconventional tactics to promote a product or brand. Brands can hold guerrilla marketing campaigns online, offline, or with a mix of both. Because of its complexity, it’s hard to define the term guerrilla marketing....
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Consumers treat businesses that try to perform inauthentic marketing with disdain, and modern cancel-culture can lead to massive PR disasters. If you...
Email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. An email marketing campaign is a series of emails a business uses to communicate with current and potential customers. This planned...
Email marketing is one of the oldest yet most effective ways of digital marketing. Email marketing is ranked as the most effective marketing channel. What is email marketing? It basically is sending promotional messages to your target and potential audience to...
At one point, online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something without which we cannot run...
Brand awareness has always been an area of confusion and complication for many companies and websites. Brand awareness is embedding your brand into a consumer's lifestyles and their purchase habits to such an extent that the consumers don't have to think twice before...
Giveaways have always been a very clever marketing strategy for businesses all around the world. With a solid plan and the right set of tools, you can leverage the power of giveaways to reach your objectives on social media and beyond. However, there are some who...
Have you ever wanted discounts? Have you ever waited for any brand's seasonal marketing offer? Most of us look forward to Black Friday sales, Christmas discounts, Holy and Diwali sales for shopping our hearts out. Many brands often leverage a seasonal marketing plan...
In order to reach people and connect with them through your Instagram, the most prominent thing to be kept in mind is the best time to post on Instagram in India for maximum reach! We have already discussed the benefits and advantages of using Instagram, but we need...