Omnichannel Commerce Transacting across numerous channels, such as markets, social networks, and retail stores, is referred to as omnichannel retailing. An omnichannel marketing strategy enables businesses to provide a uniform and smooth customer experience among all...
Affiliate Marketing: In the affiliate marketing advertising model, a business pays external sources to send customers or leads to its goods and services. It is the procedure through which an affiliate receives a commission for promoting the products of another...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Games, apps, and interactive content keep your audience engaged with your brand. Gamification in digital marketing is a concept many brands are integrating into their...
WHAT IS MOBILE MARKETING? Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing...
Value Based Marketing is an appeal to a customer’s values and ethics. It shifts marketing from a product-centric approach to a customer-centric one. In fact, consumers now name “authenticity”, or being true to a brand’s values, as the most important factor...