WHAT IS MOBILE MARKETING?
Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual’s location. Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.
Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or using a mobile device to scan QR codes.
Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising. For example, smartphone users tend to find informative content to be the most relevant, yet iPad users tend to be captivated by interactive advertising that features rich media presentations with eye-catching imagery.
ADVANTAGES OF MOBILE MARKETING
In regard to online related advertising, mobile marketing is much easier to access. You don’t need high-level technology or significant technical experience to get started. It’s also easier to measure the success of mobile marketing campaigns.
Mobile marketing is also extremely cost-effective. There are a variety of options to choose from for any budget, and the impact it can have when compared to the cost is significant. In a common comparison, social media ads are much cheaper than purchasing ad space for radio or television.
Customers can also be reached in real-time with mobile marketing no matter where they are. Radio or television marketing only works when a customer is in front of the television or has the radio on.
HOW CAN YOU DEVELOP A MOBILE MARKETING STRATEGY?
1. SET UP A MOBILE WEBSITE
People use their smartphones for almost everything these days, so your website must be formatted correctly for viewing on a smartphone. If you have an existing website, many companies offer automated systems that convert your existing website for viewing on a mobile platform. WordPress and GoDaddy are two great examples of companies that do this.
2. SET UP ON LOCATION BASED PLATFORMS
Setting up your business on various location-based platforms, such as Foursquare, Gowalla, and Facebook Places is a good way to make your business available to a wider range of people and to start running mobile ad campaigns. Foursquare has been a pioneer in this respect, where companies can run various promotions, such as offering discounts for meeting a certain number of visits or “check-ins” on the app.
3. THOROUGH RESEARCH
To get a real feel and understanding of mobile ad marketing, you need to fully immerse yourself in the experience. Start using location-based platforms wherever you go, check-in, use the various apps available for paying in restaurants or grocers, check out ads, and perform various voice searches, all to get a feel of how people might use their mobile devices for consumer transactions. This can help you to design your mobile ad campaigns more efficiently.
4. START A MOBILE AD CAMPAIGN
Once your website is set up for mobile device viewing, and you’ve understood how the mobile ad marketing world works, it’s time to set one up for your business. Mobil ad campaigns are a crucial element for businesses to get viewership. If you have a skateboard shop in the neighborhood and someone searches “best skateboard shops near me” you want to make sure that your business pops up in their search.
5. UTILIZE QR CODES
QR codes, which are square bar codes containing information, can be placed in a variety of locations, and once scanned by a phone’s camera, direct a user to a website that can show a business’s website, promotions, or other important information. They’re a simple and easy way to make your business known.
6. COLLECT CUSTOMER MOBILE NUMBERS
This is a unique approach toward mobile marketing strategy and proves to be quite effective and everlasting in the long run. What has to be done is quite simple. You have to collect all your customers’ mobile numbers after they have been associated with your brand or business and keep them in check about your advertisements, offers, etc. via messages, WhatsApp, and other such platforms that can be accessed through mobile phones.
WRAPPING IT UP
Mobile marketing is an affordable way to reach your target audience via smartphones, tablets, or other digital devices, where people spend the majority of their time in today’s world. Mobile marketing is low-cost and can be targeted based on a variety of inputs from the company.