A progressive web app or a PWA is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. PWAs are easier to access, and they make your brand more widely available, too. Let us know more about it.
What Is A Progressive Web App?
A progressive web app is a web-based application that is built with web development languages such as HTML and CSS. It’s built to function through a web browser on a mobile device, with capabilities similar to a mobile app. PWAs are similar to mobile sites and apps, but they’re lighter, faster, and don’t take up the space on a device that an app normally would.
They are available offline as well and allow users to receive push notifications and install an icon on their home screen. PWAs don’t have to be downloaded from the Google Play Store or the App Store. A progressive web app can be installed to a browser or desktop via the browser itself. Another advantage of PWAs is that they work on both mobile and desktop browsers.
Some examples of progressive web apps include –
How PWA can Boost Mobile Marketing?
Progressive web apps can deliver a mobile app experience to mobile device users, without the data usage or storage issues. Let us look into the specifics –
1. Expand Brand Interactions
PWAs allow you to create unique and delightful brand interactions outside a periodic website visit or a one-time purchase of a particular product. You can use your PWA to share content, interact with your audience, tell users about discounts and special events, and more.
A PWA keeps your users in the loop and helps you ensure more ongoing interaction with them. This keeps them aware of your brand’s presence in their everyday lives.
2. Everywhere Brand Experience
Your PWA becomes an ever-present feature in their lives, and they’ll have access to it when they’re on the go. When one of your users accesses a progressive web app on their smartphone, they’re essentially choosing to take your brand experience with them everywhere. Users can read or view your content wherever they are.
3. Maintain Brand Awareness
The simple act of accessing or installing a PWA gives users a heightened awareness of your brand. Enabling push notifications and placing an icon on their home screen allows you to keep in touch with them–which maintains that brand awareness. Your ongoing contact with them will make it easier to get top-of-mind with them when you have something to offer.
4. Fit Your Brand Voice And Audience’s Needs
Rather than simply communicating with your users through a third-party social media platform, a PWA gives you the chance to immerse your audience into your brand voice. Essentially, the PWA is your space, and you get to tailor it however you like, in a way that’s consistent with your brand.
5. Attract Fans And Loyal Users
You’re making your brand more generally accessible by adding the PWA as an option. A PWA is an excellent opportunity to give your audience access to exclusive content and special offers that only app users can receive. When you create a PWA, many users who have followed your product or your content long-term are likely to jump right in.
6. Nurture Fans
Every brand has to re-engage parts of their audience from time to time. Warming up an audience that has gone cold is easier if you can reach them directly. A PWA can help you do this because you have access to those users’ phones through push notifications. Try offering a special discount to bring them back into interaction with your brand.
If you want our team to help you get started with PWA – Progressive Web Application just book a call.
Summing It All Up
A progressive web application is a tool that can help boost your marketing efforts. It’s web-based, faster, and lighter than a mobile app or a full website, but it has many of the core capabilities of a standard app. Use a PWA for your marketing and consider it for sure!