Types of Marketing Videos
At some point, every marketing professional who is new to the field of video marketing has been perplexed by the question of what to include in their marketing films. Video marketing is the new king of content, as everyone knows. It’s clear that organizations are now concentrating more on creating various kinds of marketing films to draw attention and boost engagement, as the human attention span has drastically decreased over time.
However, there is a huge amount of non-converting video content on social media networks these days. The core of this problem is that businesses are jumping on numerous video marketing strategies without fully understanding the purpose of their marketing films. But you should never give up because of that. 99% of marketers who have tried video marketing would never even consider stopping because of the amazing outcomes it has produced.
To help you along the way, we’ve compiled a list of the most captivating kinds of video content you can make. This can help you avoid the pain of experiencing a creative block.
What is a Marketing Video?
Businesses use marketing videos as a strategic strategy to:
- Communicate the message of a brand.
- Advertise products or services
- Use video content to cultivate relationships with customers.
It is part of a bigger video marketing strategy that uses graphics to engage and educate consumers. These films can be used to create stories that subtly increase brand recognition or build emotional bonds with viewers, or they can be used to directly showcase a product.
The Growth of Video Marketing in Digital Age
Video marketing has become popular, particularly in the age of social media, where video content catches attention and stimulates engagement far more successfully than static photos or text. In today’s digital world, its ability to quickly and effectively deliver information makes it very strong, even though it frequently works in connection with other marketing platforms.
Types of Video Content for Successful Video Marketing Campaigns
Now that we have conclusively shown that video marketing is essential for all marketers, the next step is to comprehend what video marketing is about. What type of content can you create specifically to ensure that your video marketing efforts are always successful?
1. Brand Videos:
Awareness is the most crucial objective at the highest level of your marketing funnel. Your target audience knows nothing about you and would be offended if you try to force them to buy your goods or service right away.
Your greatest option in this case would be to choose brand videos as your type of video content. Brand videos are short films that help you establish a relationship with your target audience early on by showcasing your brand’s personality. They communicate your journey, vision, and essential values using voice, images, and a storytelling style.
The main goal of brand videos is to make your target audience feel emotion so they will remember you. By discussing your product or service with them, you are not selling to them. Rather, you are introducing your brand in a nice way to help them feel more connected to you.
Have you seen Google’s brand video? It’s such a heart-warming example of storytelling! Instead of just talking about their products, they show how their tools help small businesses grow and empower communities through digital transformation.
Doesn’t that feel so much more relatable than a plain product demo?
2. Animation:
Don’t worry about the expenses if you’re worried about using videos to conquer the most effective part of your marketing pipeline. To create a fantastic marketing video, you don’t need to hire actors or have expensive equipment. All you need is a computer with good animation software.
Animated videos are an extremely popular and affordable way to attract viewers’ attention. They provide you unrestricted creative flexibility and can be created affordably by a skilled video editor or by you alone.
Even better, there are several solutions accessible that will attract the audience you are targeting. An expertly produced animated film will always capture the attention of your target audience, regardless of whether you use whiteboards, 2D animation, or 3D animation.
One brilliant example of a magnetic animated marketing video that mesmerized its audience is the one by Slack. Using vibrant colours and playful animations, the video breaks down the complexities of workplace collaboration into an easy-to-understand and engaging story.
3. Share Videos on social media:
Not every video is made with social media sharing in mind, even though all videos can be shared on these networks. Sharing content on websites and social networking sites like Facebook, Instagram, Twitter, and others is known as social sharing. It can be brought on by anything that is funny, controversial, thought-provoking, or has the power to trigger powerful emotions in any other manner.
Your primary goal when creating social media sharing videos is to engage your target audience so they will continue to share your content. This would allow you to get free promotion from your ideal consumers.
The perfect example of a ridiculously viral social share video by a brand would be that of Dove. Their Real Beauty Sketches video struck an emotional chord by highlighting the gap between how we see ourselves and how others see us, leaving viewers deeply moved and eager to share.
4. Educational Videos:
Another excellent form of video content that you can use to amaze your target audience at the top of your marketing funnel is an educational video. Nobody enjoys a partnership in which one partner consistently gives their all. The relationship between brands and their customers is no different: if you want your target audience to buy from you, you must offer them more than just your product or service.
After all, why should a customer pick you over your competitor when there are so many identical choices in the market? It’s all about the bond you develop with them, that’s the basic explanation. You can gain the trust of your target audience by using educational videos. You show them that you are willing to help them just because they are important. The greatest approach to demonstrate your proficiency in your field is through educational films, whether they be how-to tutorials, comprehensive guides, or tips and tricks.
Canva’s thriving YouTube channel is a shining example of the impact of educational videos. With a rapidly growing subscriber base, their content empowers users with design tips and tutorials, making creativity accessible to everyone. By focusing on helping their audience succeed, Canva has built trust and gained incredible exposure.
5. User Generated Videos:
Your leads result in constantly seeing and hearing about your brand. They are most likely researching your service in order to make a decision as quickly as possible. In this case, do you know what can provide you a huge advantage? User-generated content is the solution.
User-generated videos are much more than just self-promotion for your company. These videos feature your current clients’ testimonials, which serve as brand ambassadors. User-generated videos have the potential to push your leads to the bottom of the marketing funnel and create a stunning “after” image when used appropriately.
Why not take a look at this through Starbucks’ YouTube channel? The brand often shares behind-the-scenes content, showcasing the stories of their employees and the coffee farmers they work with. This approach helps potential customers feel more connected to the brand, building trust and loyalty through real, authentic experiences.
6. Product Demo Videos:
Product demonstration videos are a great way to keep warm leads in the middle of your marketing funnel. These are the individuals whose interest has been aroused but have not yet taken a decision.
Establishing trust and openness in such a scenario can be greatly helped by providing customers with comprehensive information about your product, including how to use it. These movies are also good for creating an “after” image of how your solution successfully addresses the problems of the ideal client.
Trello’s basic product demonstration video, what is Trello? is one of the most straightforward and effective product demos out there, making it easy for anyone to understand and get inspired by its simplicity.
7. Product tips & tricks video:
If your leads are officially in the bottom of your marketing funnel and are getting warmer towards the end, it’s time to finish your video marketing plan and put the finishing touches. Using videos showing off product techniques and tips is one method to do this.
If your lead is viewing such a video, it implies they are really interested in your goods. They want to go a little more before making a final decision, even if they already have enough facts.
This kind of video content has greatly benefited a brand like Adobe, whose video content strategy focuses on engaging viewers with detailed tips, tricks, and creative hacks for using their design tools effectively.
8. Personalized Videos:
The modern world is all about personalization. Consumerism has grown as enterprises have sprung up one after the other. In such an environment, the consumer has several options to select from.
Personalization is one technique to get the attention of your ideal client when it’s so hard to gain their attention. This is precisely what personalized videos do. Videos that include personal elements to make them seem slightly distinct to each person are called personalized videos. Name, email, picture, and so on are examples of these customized components.
Another way to personalize videos would be through sharing the stories of real customers from their point of view. Airbnb excels at this with its marketing videos, showcasing heartfelt stories of hosts and travellers to create a deep emotional connection with their audience.
9. BTS Videos:
MOFU leads already have a basic understanding of your brand. However, they are not quite there in terms of turning leads into sales. Giving them access to behind-the-scenes video would be a great approach to build a closer relationship with this type of audience.
Without a question, having a flawless brand is incredible. However, it is the small human touches that give a brand a unique and intimate feel for its target market. That’s exactly what behind-the-scenes footage are for.
These types of videos are so powerful that Sephora’s YouTube channel, with its focus on tutorials and inclusive beauty content, has grown to become a favourite among millions of subscribers worldwide!
10. Vlogs:
Internet consumers have been obsessively consuming video content over the past few years. YouTube really accounts for about one-third of all internet users worldwide! One type of video content that has flourished the greatest in such an environment is vlogs. With 44% of internet users watching them every month, vlogs are one of the most popular parts of video content that a business can use.
Over the last few years, a record-breaking amount of internet users became obsessed with watching videos. In fact, YouTube accounts for about one-third of all internet users worldwide!
11. Event Videos:
Your leads have the opportunity to interact with you in the present moment through event videos. Leads can develop a closer bond with your business by feeling engaged in your brand’s events and activities through live streaming. Because live streaming is entirely unfiltered and edit-free, it also promotes more openness.
One of the nicest things about live streaming is that you can do it without even using a good video hosting site. You have access to enough resources on social media sites like Facebook and Instagram to effortlessly live broadcast and even engage with your fans!
In fact, Starbucks is one such popular brand that makes regular use of live streams to connect with its audience, sharing behind-the-scenes content and interactive Q&A sessions to create a more personal connection.
12. Webinars:
Webinars are the ideal way to get deeply into your product or service, which should come as no surprise given that videos are the most captivating type of content available. The most significant advantage of video content in whatever form is that you have a lot of space to work with. You can afford to include more content without losing the audience’s trust since they are less likely to become disinterested.
With webinars, you can inform leads at the middle of your marketing funnel who want to know more without getting bored. An amazing example of a webinar would be the one organized by HubSpot, offering actionable insights into marketing strategies and tools.
13. Interviews:
Interviews are a unique kind of video content that includes users without being created by them. In its most basic form, interviews consist of a sequence of questions and answers followed by in-depth testimonials.
The level of detail they offer is one manner in which they differ greatly from testimonies. Interviews have far more space to give than testimonials, which are typically shorter. You can use interviews to combine the perspectives of your firm and your customers. In this manner, the video can demonstrate the individuality of your brand while also serving as social proof.
The ability to feature well-known individuals and public figures who motivate your target audience is another way that interview videos thrive. This helps you to connect with them emotionally and boost their confidence.
A great example of a successful video interview is Vogue’s chat with Billie Eilish, which got millions of views and lots of attention.
14. Case Studies:
The simplest and most straightforward method for earning the confidence of your prospective client is through case studies. Your conversion rate will skyrocket if you make them in video format!
Have you ever made a significant difference in the lives of a previous or current client? Analyse your actions, their benefits, and the impact they had. You can create the ideal case study by combining all of this information into a video format.
The greatest advantage of case study videos is that they show your leads how you deliver results in an engaging way. One example is HubSpot’s case study video about their work with SurveyMonkey.
15. FAQ Videos:
The FAQ videos is a duplicate of the product tips and techniques videos. These films try to engage your leads more deeply with your product or service, just like the ones that provide tips, techniques, and hacks.
A viewer is really close to completing a purchase if they are interested in looking through the commonly asked questions about your product. This phase is really important since you don’t want to lose leads who are just verifying some questions and are on the verge of becoming convinced.
IKEA is a highly popular brand with an FAQ video that addresses common questions about their products, assembly, and services, making it easier for customers to find answers.
16. Video Announcements:
Video announcements, sometimes referred to as Video PSAs (Video Public Service Announcements), are videos that combine public service announcements with your brand to advertise your goods and services.
Typically, the public service announcements centre on social problems that people are concerned about. When you use such powerful emotions in your marketing, you can be sure that you will receive some attention.
The beauty brand Dove is one of the best examples of a video PSA done right—it addresses the critical issue of self-esteem, creates a heartfelt and empowering video, and spreads the important message of embracing real beauty.
17. 360-degree Experience Videos:
When your leads start to warm up, what do you do? Trying 360° experience videos is one option! Virtual reality, or VR, is gaining popularity worldwide due to its ability to greatly stimulate the viewer’s senses with amazing sensory details. The authentic sensation it offers is making people fall in love.
Getting close to what we now know about virtual reality, 360° experience videos are a fantastic method to really engage your leads with your business and leave a lasting impression.
One example of a brand that made the right use of 360° experience videos would be Samsung. Their 360° video featuring a thrilling roller coaster ride immerses viewers in an adrenaline-filled experience, showcasing the capabilities of their Gear VR technology.
18. Video Emails:
Email marketing obviously provide a powerful marketing strategy with wide-ranging effects. There is no doubt that the modern consumer adores videos. A recent study by Animoto revealed that 93% of consumers find videos helpful when making purchase decisions.
Given how popular videos are, is it a surprise that they can help your email marketing efforts? You can enhance your email’s opening rate by 19%, click-through rates by 65%, and reduce unsubscribes by 26% just by using the word “video” in the subject line.
An amazing example of video email marketing done right would be that of Grammarly. With engaging videos and tailored messaging, the brand effectively showcases its product’s value while connecting with its audience.
19. Company Culture Video:
Being a marketer that works nonstop to promote your goods or services, you need to understand that your brand is more than just an offering. They are a diverse group of individuals that work tirelessly to assist your target clients.
One of the nicest things you can do for your brand is to show off this human element of your business. It makes your leads aware of how much work you are doing for them. A business culture video can include behind-the-scenes videos, staff interviews, or just pranks, birthday celebrations, and accomplishments.
Google’s employee recruitment video is a great example of a company culture video, offering an inside look into its creative and innovative work environment while showcasing the values that make the company unique.
20. Thank You Videos:
You can’t use thank-you videos in your marketing funnel. These appear once a lead has been turned into a paying customer. But a sale is not the end of marketing. It is an ongoing effort to foster loyalty and trust. This relationship can be further strengthened with a thank-you video.
Thank you videos are used to express gratitude, to your leads for believing in your product/service and investing in your company. They turn them into a personal friend rather than just a consumer.
In the end, you have gained a loyal customer who will continue to support your business for years to come, which is far more than just a consumer.
A simple yet elegant example of a Thank You video is the one by Warby Parker, where they express their appreciation to customers for their support, making them feel valued and part of the brand’s journey.
Wrapping It Up:
The moment has come for you to put your knowledge of the most crucial types of videos for marketers into practice. Start creating your own by using inspiration from the various video styles seen above. You’ll be shocked at how much better each one you make will get.
