Tips on Making a Video for your Business
Turn on the lights, grab the camera, and press record! Video has become the dominant force in the constantly changing field of digital marketing, attracting viewers and increasing interaction like no before. In fact, 91% of business organizations use video for marketing purposes. Video is an excellent method to convey a story, raise brand recognition, and boost client engagement, among other advantages.
There are multiple types of business videos. There are explainer videos, about us videos, and marketing videos; some are intended to teach, others to entertain, and some aim for both. While there is no guarantee that your next business video will receive tens of thousands of views on YouTube, there are measures you can do to improve the chances of it being seen, liked, and shared.
What is Video Content?
The term video content refers to digital files that include video. These can include common edited movies, live streaming, webinars, and more. Online video content has grown in popularity as cell phones and internet connectivity spread throughout the world. Furthermore, video is an extremely engaging method to communicate with others online.
Why You Should Create Video Content?
Last year, online videos attracted approximately 93% of internet users globally, highlighting their mega reach and impact. Video content has the potential to engage, educate, and inspire viewers. Companies, small-business owners, and individuals may use video content to increase brand awareness, promote services and goods, and generate a community base. Video content is also a good approach to teach or inform customers about a subject. It’s also great for social media marketing, as many platforms, including TikTok, now focus primarily on video.
15 Strategies to Make Business Videos That Individuals Will Want to Watch
1. Define your target audience
Before you begin writing the script or pressing the record button, take the time to understand your audience and their needs. For example, if you’re a fitness company making a video, your strategy will alter based on whether you’re targeting beginners searching for home exercises or experienced athletes looking for advanced training advice.
The audience segmentation process should be guided by your company goals. Your content should be interesting and widely attractive to bring in new customers if your goal is to increase brand recognition. On the other side, your video may concentrate on product lessons, upselling, or loyalty programs if you’re marketing to current clients who are already familiar with your brand. You can optimize the effect of your messaging, images, and tone by precisely identifying your target audience.
2. Create a Powerful Script and Concept
A strong screenplay serves as the foundation for every powerful corporate video. Even excellent graphics and editing won’t be enough to keep viewers interested in a video without a clear direction. For instance, when a software business launches a new app, you must choose whether to use a scripted voiceover for a beautiful product presentation, a behind-the-scenes developer interview, or a customer testimonial that highlights practical advantages.
Make a structured outline as your first step after deciding on a format. The problem, the solution (your product or service), and a clear call to action are the three main components of every explainer video you create. To keep the conversation interesting while recording a Q&A session with industry experts, prepare leading questions ahead of time while allowing for spontaneous, unscripted answers.
3. Invest in Professional Filming or High-Quality Equipment
Businesses cannot afford to take that risk, even if some viral videos become well-known despite having poor production quality. Muffled audio, unsteady video, and poor lighting may make even the greatest content seem amateurish, which lowers interest and confidence.
If you’re a high-end skincare company introducing a new product, for instance, a well-lit, high-definition video with clear audio and smooth transitions will support your high-end vision. Conversely, even the most expensive object might appear cheap in a badly produced, grainy movie with hazy audio.
Invest in high-quality equipment if you can’t afford to hire a professional videographer. Soft box lighting, an external microphone for crystal-clear audio, and a DSLR or mirrorless camera may all greatly improve video quality without going over budget. Smooth, stable shots can also be achieved by using a tripod or stabilizer.
Keep in mind that your video is a representation of your business, and a high production value lets your viewers know you are a competent and reliable source.
4. Prioritize Sound and Lighting for a Professional Look
Even excellent content might come off as unprofessional if lighting and sound are neglected, but investing in high-quality video production doesn’t have to be expensive. No matter how powerful your message is, poor audio will turn viewers off, and poor lighting can make your video appear uninteresting or unprofessional.
For instance, poor or erratic lighting might make it difficult for viewers to see details when you’re filming a product instructional, which lowers viewer interest and trust. In the same way, your message can be missed if your voice is muffled or overpowered by surrounding noise, which would annoy potential clients.
Never use the built-in microphone on your camera if you are filming the video yourself. Clear, high-quality sound can be captured with an external microphone, like a shotgun or lapel mic. Recording in a calm, regulated setting also reduces distractions and background noise.
Your corporate video may seem more professional and convincing with a minimal investment in lighting kits and external audio equipment.
5. Keep Your Message Clear and Simple
Without overpowering the viewer, a successful corporate video conveys a single, clear point. Instead of having to try to grasp complex words, viewers want to see how your product or service helps them fast.
To promote an eco-friendly clothing firm, for instance, you could say, “We make stylish clothes that are good for you and the planet,” rather than, “Our sustainable fashion solutions are crafted with ethically sourced, biodegradable fibers that minimize environmental impact.”
It’s difficult for viewers to remain interested when firms attempt to fit too much information into a single video. Instead, eliminate unnecessary information and concentrate on one or two main ideas.
To maintain clarity in your language, use plain, ordinary English instead of technical jargon and complicated vocabulary. Have someone who isn’t familiar with your company read the screenplay and point out any confusing passages. A clear, concise message helps keep your audience interested and increase brand recall.
6. Make Every Second Count
Your video should be brief because people’s attention spans are short. Every second matters since research indicates that more than half of viewers give up after only one minute.
Trim your video again to remove any unnecessary parts after you believe it is as short as possible. Avoid lengthy introductions and get off to a solid start. Focus on effectively communicating important information rather than imposing a rigid time constraint.
Nevertheless, viewers can stay interested in your video longer if it helps in their decision-making. A detailed tutorial or a behind-the-scenes glimpse, for instance, can keep viewers interested for a few minutes, but only if it is short and engaging.
7. Guide Your Viewers to Take Action
Your video requires a strong call to action (CTA) that instructs viewers on what to do next; it shouldn’t just conclude and fade to black. Without it, you risk losing potential consumers who were intrigued but were not given clear instructions.
The message’s placement is equally important as its content. While most CTAs occur at the end of a video, placing one in the middle, particularly for lengthy content, can help grab viewers before they leave. Furthermore, including the CTA via text overlays, clickable buttons, or even pinned comments can greatly boost interaction. Using words like “Limited-time offer” or “Sign up today—spots are filling fast!” may add urgency and drive rapid action.
Whether your aim is to increase sales, create leads, or raise brand recognition, every business video should include a clear CTA that directs viewers toward that goal. A captivating message, along with careful placement, may convert passive viewers into active consumers.
8. Create a Strong Brand Identity in Your Videos
Branding your videos is critically important in building a consistent and identifiable identity. Your video can look polished and professional while enhancing brand awareness with a well-designed title card, logo placement, or consistent colour palette. Instead of beginning with a generic introduction, use a title card that graphically represents your brand’s name, slogan, or emblem. This not only establishes the tone, but also guarantees that even if the video is uploaded elsewhere, viewers quickly link it with your company.
Branding should be subtle yet effectively included across the whole video, not just the title card. Using your brand’s colour scheme in on-screen text, placing your logo in the corner, or even sticking to a similar animation, typeface, or music style are all examples of this. The idea is to establish a consistent visual identity throughout all of your videos, making them easily recognized even before your viewer sees the company name.
Branding also applies to how you conclude your videos. A customized outro with a call to action, a familiar tune, or a characteristic sign-off statement may help the content become more remembered. Businesses may establish a strong and trustworthy presence by keeping a consistent look and feel throughout all video content, ensuring that each video reflects their brand’s identity.
9. Use Music to Set the Right Tone
Your video’s perception can be significantly influenced by the mild yet effective use of music. Whether it’s a gentle instrumental in the background or a rhythmic pulse matched with transitions, the appropriate track can evoke emotion, encourage eagerness, and keep viewers interested. It contributes to the rhythm and feel of the story, making it more enjoyable without the use of words.
You don’t have to spend hundreds of dollars to include music into your videos. There are several royalty-free libraries that provide songs in a variety of genres and moods, with many of them free or reasonably priced. Choose music that is consistent with your brand’s personality and the message you want to convey. With careful usage, music can give any corporate video shine, professionalism, and emotional depth.
10. Showcase Real People for Real Impact
A sense of authenticity that is frequently absent from professionally created content is added when your company films feature actual workers or clients. Audiences are more likely to engage with real faces and voices than with stock video or written performances. When consumers witness your team or satisfied customers discussing their experiences, it increases trust and elevates your business.
Whether it’s short interviews, behind-the-scenes videos, or testimonials, using actual people gives your brand a more relevant and approachable vibe. It demonstrates openness and provides your audience insight into the people behind the product or service, generating deeper emotional ties and increasing credibility.
11. What You Wear Speaks Volumes on Camera
Although wardrobe selections may not seem like much, they have a big influence on the professionalism and overall tone of your video. Solid colours are typically a safe pick on camera, as patterns like stripes or checks can cause optical distortions known as the moiré effect, which makes clothes appear to move or flicker on film. This might draw attention away from your message and lower the quality of your output.
Beyond technical aspects, your brand’s tone should be reflected in the attire of your on-screen talent. If you’re representing a formal industry, such as banking or law, you should dress professionally, such as with a jacket or formal shirt. For more easy-going or creative sectors, business casual may seem more suitable. Whatever the clothing, make sure it’s clean, wrinkle-free, and fits properly. Even little elements, such as a misaligned collar or a loose thread, can have a subtle impact on how trustworthy and professional your business seems.
12. Make Your Video Discoverable: Optimize for Search
Creating an engaging business video is only half of the task; the other half is ensuring that people can come across it. To increase visibility, optimize your video for search engines. It involves including relevant keywords into the video title, writing a clear and compelling description, using targeted tags, and adding a transcript. These components help search engines understand your content, which increases your chances of ranking better in search results.
Imagine you’ve created an explanation video about sustainable packaging options. By incorporating terms like “eco-friendly packaging,” “biodegradable materials,” and “sustainable business tips” in your metadata, you help your audience find your content when they search for relevant keywords. SEO optimization is more than simply increasing exposure; it’s also about reaching the correct audience at the right time.
13. Make the Most of YouTube for Maximum Exposure
YouTube should be your first choice if you’re serious about increasing the number of people who see your business video. YouTube, the world’s second-largest search engine and owned by Google, dramatically increases the visibility of your content. Even if your video has been posted elsewhere (on your website or shared on Instagram), uploading it to YouTube gives it the highest chance of ranking for relevant search phrases. To get the most of this, include targeted keywords in your video title, description, and tags that are relevant to your business, products, or services.
Take full advantage of YouTube’s built-in capabilities, which promote both accessibility and search visibility. By providing searchable content for Google’s indexing algorithms, for example, adding an audio file to the video not only makes it accessible to hearing-impaired viewers but also enhances SEO. With the appropriate setup, YouTube can be a significant source of traffic, exposure, and conversions for your organization.
14. Prioritize Mobile-Friendly Video Experiences
Your corporate video must be responsive to all screens, particularly smartphones, in today’s mobile-focused environment. With more people watching videos on the move, mobile compatibility is no longer an option. Your video should load quickly, display properly in both vertical and horizontal versions, and have subtitles for quiet watching.
Consider National Geographic, which produces short, visually stunning videos for Instagram Reels and mobile users. Their content is vertically arranged, with distinct font overlays that catch attention within the first few seconds. Whether watching wildlife documentaries or short travel flicks, the viewing experience stays same across mobile devices. That degree of optimization enables businesses to reach a larger audience and generate deeper interaction.
15. Promote Your Videos Strategically
Creating an excellent corporate video is only half the fight; the true magic occurs when people view it. Do not simply publish your video to YouTube and hope for the best. Maximize your reach by sharing it on all relevant social media networks, including LinkedIn, Instagram, Facebook, and X (previously Twitter). Then, go a step further and incorporate the video into your email newsletters or customer onboarding procedures.
For example, Canva often includes short video lessons within their mailings to show new capabilities or design tips. This not only increases views, but also informs and engages their audience. Proactively distributing the video with both existing and new consumers increases exposure and creates additional opportunity for meaningful engagement.
Wrapping It Up:
When you start making videos, keep in mind that if you want to keep improving and make videos that have an effect, you must analyze the performance of your videos. Take the time to investigate the metrics provided by the platform’s analytics, since they include significant information about how the videos are performing. Look for trends and patterns to determine what connects with your target audience.
Get feedback and comments from your audience; they might offer insightful opinions and suggestions for new material. Use engagement analytics to see how effectively your viewers connect with your videos and find areas for improvement. Furthermore, audience retention is an important indicator that allows you to determine how effectively your videos keep viewers’ interest. Analyse the retention graph to identify drop-off areas and fine-tune your content’s pace and storyline.
When the performance of several videos is compared, similarities that lead to success can be found. Take inspiration from your top-performing videos and integrate those characteristics into your next work. At the same time, take note of the videos that didn’t do as well and use that information to develop and refine your strategy.
Making video content is an important and thrilling project. Use these pointers, embrace the power of storytelling through images, and allow your imagination run wild to create video content that draws consumers in, adds value, and accomplishes your objectives. Video marketing has the power to open doors and forge deep ties in your community, whether for personal passion or career advancement. See the difference by starting create powerful video content.
