WooCommerce Coming Soon Products
Coming soon products hold greater potential than already available products if they are introduced and launched the right way.
You do not introduce new products right away, especially the products that hold great potential to boost your sales. A great pool of ideas is shared by the marketing department to make the product the best thing on your website currently. For that matter, you need to create a sense of urgency in your audience.
Read this blog until the very last point to get a complete understanding of how to create a sense of urgency for products that are yet to be introduced.
9 Ways To Create Sense Of Urgency With Coming Soon Products
If you are looking for smart and impactful ways to create a sense of urgency for upcoming WooCommerce products, then the following are some ways to consider.
Give a try to these methods:
1. Create product Hype
Opt for marketing tactics and approaches that will create hype in your target audience. These marketing campaigns are the prime elements behind gathering your audience and keeping them engaged about your upcoming products. When creating product hype through these marketing methods, do not forget to use terms that make your upcoming products special and scarce.
2. Limited Stock
The fear of missing out or FOMO, creates more sense of urgency than anything else. Make sure to introduce your coming soon products as limited. This will make the customer keep visiting your website to stay updated about the product launch and purchase it right away. In some cases, the customer will also prefer to place a pre-order to not miss the product that is yet to launch.
3. Share The Glimpses
How are you going to make the target audience believe in the authenticity and existence of your upcoming products? You need to provide proof of the product and that is only possible when sharing glimpses of the product. Keep sharing the teasers of your product but do not overdo it, so that the users will remain intrigued and hooked.
4. Time Constraints
Applying time constraints is also a way to create a sense of urgency in your target audience. Enable the sale of the upcoming products for a limited time or accept the orders for these products within a given time range. The target audience will be glued to your updates and prefer placing that time to not miss out on what you have for them. The other way is to use a countdown timer to display when the product will launch so that interested buyers land exactly on time.
5. First Come, First Serve
You can also opt for the first come, first served concept for your upcoming products to create a sense of urgency. It not only creates a sense of urgency and hype for your products but also results in a great traffic influx. Maximized traffic with a lot of potential customers is what keeps an online store going.
6. Use CTAs
Add calls to action that create more hype and inject the fear of missing out on the products that are soon to be launched. By using CTA’s like “Limited Time Offer,” “ Do Not Miss,” “Stay Tuned,” and similar others, you build a pool of potential customers for your products. CTAs hold great potential to pull a great audience.
7. Accept Pre-Orders
When you enable pre-orders for your upcoming products, you are conveying a message to your targets that the products may become unavailable soon. This fear creates a sense of urgency, urging them to place their orders before the launch. To enable this feature on your website, you can use the WooCommerce product coming soon plugin. It enables you to add a coming soon badge to your products along with accepting pre-orders with certain conditions.
8. Limited Edition
Besides declaring and introducing your products as limited stock, you can also declare them as a limited edition. Certain products are exclusive and have a limited edition. With this tag for your products, you can definitely create a great sense of urgency in your target audience, eventually paving the way for better product marketing.
9. Send Emails
Keep your customers updated about your upcoming products through various means, and email is one of the best. Send email notifications to your target audience about the launch of your products. Keep them updated about when the products will be launched and made available for purchase. Also, include terms like “hurry up” to create more urgency.
Wrap Up!
Creating a sense of urgency is impactful for improved sales and audience engagement and you can opt for various methods to create this urgency. This sense of urgency created for upcoming products is more fruitful for online stores. To implement this strategy in WooCommerce, you can take advantage of plugins that enable you to add a coming soon badge as well as allowing you to accept pre-orders. So, get one such plugin integrated and include this much-needed functionality into your WooCommerce site.
