What is Email Segmentation? By using predetermined criteria, email subscribers are divided into smaller segments through segmentation. Email Segmentation is mainly used as a personalization strategy to offer more pertinent email marketing to subscribers according...
What is Marketing? A company’s focus is to spark the attention of potential customers or clients with its products and services. Marketing includes distributing, selling, and researching your products or services. In order to attract, acquire, and retain customers,...
Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Personalized...
Email marketing is one of the oldest yet most effective ways of digital marketing. Email marketing is ranked as the most effective marketing channel. What is email marketing? It basically is sending promotional messages to your target and potential audience to...