What is Marketing? A company’s focus is to spark the attention of potential customers or clients with its products and services. Marketing includes distributing, selling, and researching your products or services. In order to attract, acquire, and retain customers,...
Email marketing is one of the oldest yet most effective ways of digital marketing and thats why you need email marketing strategies to pull up your business. Email marketing is ranked as the most effective marketing channel. What is email marketing? It basically is...
Marketing Strategies to Boost Sales To boost sales effectively, smart marketing strategies are essential. This means using digital platforms and social media to connect with customers. Understand your audience and make personalized campaigns that catch their interest....
What is Email Segmentation? By using predetermined criteria, email subscribers are divided into smaller segments through segmentation. Email Segmentation is mainly used as a personalization strategy to offer more pertinent email marketing to subscribers according...
Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Personalized...
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