Giveaways are something that brands have been using for as long as marketing has existed, all in while hoping to generate interest and sales for their products or services. Regardless of your reason for the giveaway, it is very difficult to come up with a great idea for a giveaway that will be unique and stand out from the competition. After all, promotional giveaways are anything but a new marketing tactic. You don’t have to worry though, we bring to you the best ideas you need for a promotional giveaway to tackle barriers and have the ultimate branding!
So let us not keep you waiting and start right away with giveaway ideas –
1 – MAKE IT PROFESSIONAL
In order to maintain credibility, the design of your promotional giveaway needs to be professional and aligned with your brand. If the form is clunky and the rules of the giveaway are hard to find, your brand will immediately lose credibility.
2 – HOST THE GIVEAWAY ON YOUR OWN SITE
Earlier giveaways were posted and hosted on apps through a social platform. In the recent times, it is more sensible and professional, for that matter, to host the giveaway on your own website and use social networks to amplify its reach. This way, you are not dependent on another social platform for your giveaway’s success, and you control your own destiny.
3 – CREATE ENGAGEMENT
The main reason of hosting a giveaway is increasing participation from potential customers. Thus, you need to be creative enough to keep your participants engaged because when your prospects are online, they are being exposed to all sorts of noise and information.
4 – KEEP THE GIVEAWAY FUN
Keeping the giveaway fun includes a sense of enthusiasm, curiosity and engagement amongst the participants. For the best implementation of fun in your giveaway, you can use elements of gamification to elicit feelings of intrigue and excitement in the participants.
5 – MAKE USE OF USER-GENERATED CONTENT
User-generated content is a powerful force on social media, and promotional giveaways are a great way to tap into this phenomenon. All you have to do is provide the participants with the tools and encouragement they need to do so. The most popular and engaging way to encourage user-generated content from your participant through a giveaway is running a photo contest.
6 – IT HAS TO BE SUPER-RELEVANT
It has to be made sure of that your giveaway is relevant to your brand. Leads and participants are two very different things. You can get a ton of participants, but lack in terms of leads. So, to increase and enhance leads through your giveaway, you need to make the whole experience relevant to your ideal prospects.
7 – CREATE A SENSE OF URGENCY
It is a prominent psychological factor in marketing to create a sense of urgency amongst participants when hosting a giveaway. This way the participants do something rather than waiting and procrastinating on a decision that would never happen. You can limit the amount of time for participation that will create curiosity amongst the participants and keep them eager for the giveaway.
8 – MAKE A CAPTIVATING OFFER
Having said about urgency in a giveaway, it would be useless unless you have an enthralling prize to offer. This is the reason of lead generation by offering such a prize for the giveaway that people want. You offer to have a high perceived value for customers to enter the contest.
9 – MULTI-CHANNEL THE GIVEAWAY
Your giveaway should be advertised as much as possible. This can be done through remarketing ads, blog posts, email campaigns, and any and every other channel targeting your audience. The main aim to do so is generate visibility for your brand before, during, and after the giveaway.
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10 – TRACK AND OPTIMIZE YOUR PERFORMANCE
Keep a track of your results and optimize their results over time. For instance, you may ask questions like –
- How many people who visit your giveaway landing page enter the contest?
- How many of the entered participants begin a sales conversation?
- From the sales conversation, how many become customers?
With this information, you can improve the performance rate of your promotional giveaway next time.
11 – FIND OPPORTUNITIES FOR VIRALITY
Before launching your giveaway, do some research on a prior basis and identify some topic or idea that has proven track record. You can use a keyword research tool to determine if your giveaway has a lot of Google search volume. This way you can attract more participants and be rest assured that it will captivate the interest of people. You can even look at other promotional giveaways that were a hit to get some ideas of your own.
12 – AUTOMATE CHATS WITH CUSTOMERS
Having done the giveaway, it is necessary to cater to the needs and questions of your customers. You will become acknowledged over time as to how the questions of a potential customer are. By automating your service interactions with the customer, you can create space for your team to handle other important requests.
13 – CONNECT VIA LIVE CHAT
Make an effort to connect with your giveaway participants using live chat on your website and contest landing page. This proves to be a vital key towards communication of your offer and key sales message. It provides potential customers to simply ask questions and for you to engage with the users and improve your conversion rates.
14 – IDEAS FOR COMPELLING PRIZES
The best ways to captivate your participants’ attention is by offering compelling and enthralling prizes to keep them on the edge. Some of the best choices include –
- Clothing and apparel
- Coupons, gift cards or vouchers
- Bundles (set of high-value items)
- Your products or services (discount or free service)
- Pick a prize (let them choose their prize)
- Service trials (offer a service trial instead of physical product)
- Food and hampers
- Electronics
- Event tickets
- Holiday packages (for travel industries)
- Offer a prize that gives participants exposure
You may like to know more on Brand Awareness: Introduction And Importance of Brand Awareness in 2021
TO SUM UP
Promotional giveaways are a great way to engage with customers, generate leads, and then nurture those leads into paying customers. However, with the increase in content and information being distributed every single day, it is harder to stand out and let people notice. So, we hope these ideas of creating a successful promotional giveaway will help you in your quest for branding.
