Nowadays, as we know, every operation is taking place online. This pandemic has given a push to ecommerce, and many businesses have willingly turned digital. To set up an online business, there are many steps to consider. From choosing an ecommerce website to building your own ecommerce site. Taking such decisions can be sometimes too risky and hard. In order to make your decisions, simple ecommerce marketing is here to help.
What Is Ecommerce Marketing?
E Commerce is defined in simple words as buying and selling products and goods online. Ecommerce marketing is mainly preferred as it offers capabilities to many types of businesses like, freelancers to mid and large enterprises. In ecommerce, the popularity or size of your company doesn’t matter. What matters is the quality of your product.
The biggest advantage of ecommerce is that it has no geographical limit. No matter from where your business is. Ecommerce showcases your products all over the world. Your product catches the eyes of every being no matter where he or she is. Ecommerce only sees the quality of your products and showcases it to everyone. No matter from where you belong or how big your company is or how famous you are.
Types Of Ecommerce Marketing?
Now that ecommerce marketing is understood, let’s look at its types:
1. Social Media Marketing
Nowadays, the main medium to promote your brand is social media websites. Even big brands, publishers, contractors launch pages on social media. Social media connects the brands with its audience and the brand uploads content as per the interest of the audience.
2. Content Marketing
Even in ecommerce stores, content writing is used to promote your brand. For example, if you run a wedding dress store, you can write your blogs to attract your customers. Transform your title page and make sure that you write catchy titles to attract more viewers to your page.
3. Search Engine Marketing
Many times, when we search for a certain product on the internet, a small pop up of the related product pops up in front of us. That is search engine marketing. Google puts up ads in front of the customer’s website to direct the customer to your website and do not leave the business website without buying.
4. Email Marketing
This is the oldest form of digital marketing. It may be hard to believe, but this holds a specific value in the world of ecommerce marketing. After a customer has purchased a product from your website, emailing them regarding review in return of a coupon code, email them related products, say for example someone has purchased mobile send them mobile cover of that mobile, charger, earphone etc after a few days of delivery is an excellent tactic. This keeps the customer updated about our website.
5. Influencer Marketing
Influencer marketing is mainly used to promote products. Influencers build communities of people who trust and value them. Promoting your products through them is a good idea. They either recommended your product or sponsor a post.
6. Affiliate Marketing
81% of brands employ affiliates to sell their products. These employees sell your company’s products through their contacts in return for a commission. They use old yet effective business tactics to sell these products.
7. Local Marketing
Local marketing is done mainly where your warehouse is located. Display your products and ship them to your nearest localities with a discounted rate or free shipping. These tactics help you to attract customers and make them buy things from you again and again.
Benefits Of Ecommerce Marketing
1. No Geographical Borders
When you start an ecommerce business, you can sell your products no matter where you are. While living in India, you can ship your product to as far as the USA. The limits to sell your products with an ecommerce store should be decided by you as to how far you want your business to expand.
2. Start With Low Costs
The investments to start up an ecommerce business are really low. The rent, design are some things that are not needed in an ecommerce store. The time needed to set up an ecommerce store is short, but if given a brick and mortar store, it takes a lot of time. You can start with WooCommerce, Shopify, Magento etc If you want to set up your ecommerce store you can take free discovery call with us for consultation. We have ready roadmap to kickstart and growth of ecommerce websites.
3. Wider Customer Base
E Commerce has grown quite in these times. So you can advertise your product through different channels-a website, a mobile app. Your products can also be sold through marketplaces like Amazon or Flipkart (Be ready to give up lots of commission) or social media like Facebook Marketplace or Instagram Shoppable Ads.
4. Available 24/7
Ecommerce websites never shut down. They are available day and night and this prevents you from your loss. Have your product purchased at 4AM or 10PM. These orders will be successfully recorded in your system.
Know all the basics about ecommerce marketing, and you are all set to sell your products easily. ECommerce is a really effective yet convenient way to sell your products. Take advantage of E-commerce to embrace hybrid strategies. If you implement it correctly, it can be very rewarding for your business.