Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers and/or individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Games, apps, and interactive content keep your audience engaged with your brand. Gamification in digital marketing is a concept many brands are integrating into their...
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers,...
Google Shopping Ads With the help of the Google Shopping platform, retailers can make sure that customers who are looking for their preferred products on Google can find them. Customers are given a strong preview to ease them in making choices about their purchases as...
