Types of Marketing Videos At some point, every marketing professional who is new to the field of video marketing has been perplexed by the question of what to include in their marketing films. Video marketing is the new king of content, as everyone knows. It's clear...
Video Marketing: Why You Should Invest in Visual Storytelling Understanding the advantages of video marketing is essential in the fiercely competitive corporate environment of today. The intense competition between companies necessitates new approaches to client...
The Power of Influencer Marketing Do you believe that influencer marketing is only about beauty, flash, and endless Instagram feeds? Change your mind. Collaborating with social media influencers to market products and services to their followers is known as influencer...
Twister Automation provides intelligent automation solutions designed to streamline business processes, increase productivity, and minimize manual tasks. By leveraging advanced technology, Twister Automation helps organizations achieve efficiency, accuracy, and...
Why Google Page Speed Insights and Loading Speed an Important Factor for Your Ecommerce Website In today's fast-paced digital world, patience is a rare commodity. This holds true especially for online shoppers, who expect websites to load instantly and deliver a...
Social Media Marketing vs Email Marketing If you're as old as I am, you might recall the time we used to correspond with friends by sending them lengthy emails that went on pages. We'd lie back in our chairs and relax into the electronic letter, just like someone did...
Branding Vs Marketing Branding and marketing are sometimes confused with one another. It is also easy to think of branding as a component of marketing or as a tool for marketing. These false beliefs, however, are not at all accurate. Both go hand in hand and are...
Why Content Marketing is Important? The methods by which businesses promote themselves and present their brands are just as likely to change as how consumers use media, information, and technology. In the same way, customers are beginning to demand more distinctive...
Website Marketing Business owners are aware that in the current economic climate, having a website is essential. However, if your target audience never visits your website, what good is it? Regarding marketing, websites are considered the pinnacle of excellence as...
B2C Marketing Strategies A go-to-market plan is used when you have an amazing product that is prepared to be, well, launched. It includes all the following: partnerships, marketing, and distribution. However, developing a B2C market plan needs to be the first step in...
Instagram Marketing Strategy Even while most businesses use social media to increase brand recognition, businesses may also generate significant amounts of income using social media. One of the biggest social media networks in the world, Instagram has more than 1...
Facebook Marketing: Facebook may not be as dominating as it once was after a year marked by significant changes in the social media ecosystem. However, it is still by far the most popular social network in the world at large. Facebook and the concept of expanding your...
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers and/or individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high...
Omnichannel Commerce Transacting across numerous channels, such as markets, social networks, and retail stores, is referred to as omnichannel retailing. An omnichannel marketing strategy enables businesses to provide a uniform and smooth customer experience among all...
Affiliate Marketing: In the affiliate marketing advertising model, a business pays external sources to send customers or leads to its goods and services. It is the procedure through which an affiliate receives a commission for promoting the products of another...
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Games, apps, and interactive content keep your audience engaged with your brand. Gamification in digital marketing is a concept many brands are integrating into their...
WHAT IS MOBILE MARKETING? Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing...
Value Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one. In fact, consumers now name “authenticity”, or being true to a brand's values, as the most important factor in the...